BAVARIA - 2014
UI & UX design
Responsive web design for Bavaria, an norwegian car dealer who imports the brands BMW and Mini for the nordic market.
It was imortant to the client to give equal attention to both brands, but also to sligtly separate the two. This was accomplished by color coding the Mini menu to black instead of white. And also placing the logo to either BMW or Mini on the sub pages after the user had made a choice.
The layout and the visual expression is chosen to help the user understand and solve the tasks presented on the different pages, and there are strategically placed "call to action buttons" through out the site to make convertion easy and fast.
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